Established in 1979 with a bold vision to become Iran’s premier beauty distributor, Poober began by focusing on derma-cosmetics through pharmacy channels. Over the decades, we have expanded our scope to include perfumeries and salons, and built a team of highly educated, skilled professionals who represent the backbone of our success. Poober is one of the few companies in Iran to fully own every aspect of its business process—from sourcing and order placement to final delivery—ensuring complete quality control and operational consistency.
In line with our commitment to quality and innovation, Poober proudly established its own production facility in 2020. Built to meet the highest international standards, our factory operates with advanced technology, rigorous quality assurance protocols, and a dedication to excellence in formulation. This milestone has empowered us to produce a new generation of skincare, haircare, and supplement products under our own brands—designed to meet the evolving needs of healthcare professionals and consumers alike.
With firmly rooted partnerships—from pharmacies and beauty retailers to dermatologists, pediatricians, GPs, gynecologists, and regulatory bodies such as the Ministry of Health and Customs—Poober has become the most trusted link between global brands and the Iranian market. Thanks to our streamlined structure and the power of our people, many of the brands we represent have achieved top sales rankings across the Middle East and globally.